It's amazing, a bit scary. I wonder if Billy Joel, or Paul Simon, or Neil Diamond have thought about doing the same thing.
Digging into this, I learned that Spotify hired Artificial Intelligence scientist, Francoise Pachet, to run its new Creator Technology Research Lab, and with a group of other specialists, Pachet got software to write a song with instrumentation that mimics the Beatles. Using humans to create lyrics, they refined the AI arrangement and published, "Daddy's Car"
That no fees or royalties have to be paid has inspired Spotify and other major companies, as well as startups, to work on making hit songs with artificial intelligence. Even though software can't guarantee a hit, by partnering with AI many, many songs can be made. Hey, the Beatles recorded 237 original songs; Michael Jackson 137; in the amount of time it takes for Paul McCartney to press a few keys, AI can come up with a million songs and one of them can catch on, thrill us, knock us out.
IBM'S artificial intelligence "Genius" business machine, Watson, is now creating music. Using various other AI technologies, it's been collaborating with Alex da Kid, a well-known successful composer, performer, producer. They sucked up lyrics of more than 26,000 "Billboard Hot 100 Songs," analyzed the music to find patterns, keys, chord progressions, and come up with what IBM calls "emotional fingerprints," based on hot newspaper headlines, blockbuster film plots, blogs, tweets, even viral videos. Watson and Da Kid have created and published a hit, 'NOT EASY."
Having seen and heard this video, learning that already more than three million music lovers love it and say it brings tears to their eyes -- golly, I can't help thinking what the AI trend will mean to musicians playing Beethoven, Bach, Bartok, Vivaldi -- music I've worked with as dancer that's made me who and what I am today.
What do you think -- do you applaud the trend? Or do you, like me, feel a touch of sadness about what moves pop music audiences today -- things that somehow are mostly isolating you from today's kids as they're waving their arms, mouthing the words.