What he knows is in his new book:
|Illustrated. 408 pp. Little, Brown & Company.|
Harold Evans tells us: "What really matters is making your meaning clear beyond a doubt. And the key to clarity, is concision."
In his book, he offers edifying and entertaining “Ten Shortcuts to Making Yourself Clear,” for instance, No. 7 is “Don’t Be a Bore.” Influenced by 19th-century American reformers who wanted written sentences to be shorter and easier to understand, Evans invites us into what he calls his “sentence clinic.” There we see him in editorial action, applying his surgical tools to specimens of "bloated, dull, euphemistic, incomprehensible prose"-- specific newspaper articles, academic writing, and finally, brilliantly -- the entire 2010 White House report on the underwear bomber.
Evans analysis/reworking of the bomber occupies nearly 50 pages. He even operates on a passage from “Pride and Prejudice,” asking, “What is Jane Austen saying?”
You may have to force your eyeballs to get through this as you are learning to do what Evans does. Writing is hard work. Often, starting a project, you're relaxing and enjoying rambling around until you find the idea, and dig into it. Later, you'll need to diligently revise clumsy, turgid, bits and cut what's excessive.
Reading and studying Harold Evans will give you ways to cultivate your own inner editor who can skillfully, even efficiently, help you shape a "good" book -- one that will successfully find an audience.