Emily Frankel hasn't told John Cullum what they're going to discuss, but the moment she mentions the name, he remembers that they've discussed Mark Zuckerberg, the founder and CEO of Facebook before.
John has no time or real interest in social networking. Emily updates him on how her attitude has changed. She's gone from "Eeek! I don't want to join Facebook" to realizing that with Facebook, her blog, "Em's Talkery" has been able to develop a large number of readers.
Emily confesses that she has started a professional page, a fan page in Facebook for "John Cullum," and asks John to take a look, when he has more time. Though John is surprised, he promises that he will.