Thursday, February 23, 2012
Oh my, why oh why didn't someone warn me that SELLING is a fact of life?
Dancer Em learned to SELL her looks, promote her resumé, make brochures, flyers, write ad copy, and SELL exciting, varied, choreography.
You SELL--you have to keep SELLING if you want to get a career going.
You are a secretary writing letters,
You are a phone operator making and answering calls.
You are a file clerk, typist, bookkeeper.
And errand girl, messenger service, cleaning girl, shopper, chief cook, bottle-washer -- PLUS the do-everything-gal-Friday every day of the week.
"Success" becomes SELLING more so, SELLING harder.
You're the CEO, top exec, boss, leader, personnel manager in charge of hiring helpers and contracting professionals to create fancier ads, brochures, while you are SELLING tickets to performances, SELLING agents on selling you and your ever larger organization, while you are mothering dancers, musicians, costume maker, and coaching your booking agent.
You SELL-SELL promoting, publicizing your play, your various theatrical doings -- projects that are a big hit or not a big hit -- turning them into smash hits in ads, interviews, lunches with critics, and at cocktail parties, SELLING yourself gracefully, humbly, honestly, eloquently as you're transforming yourself into a successful "somebody."
Every thing Em created -- - "Cyrano" (made money), "People in Show Biz" (lost money); "Shattering Panes," Off-Bdway and "Kings" On Bdway.(lost money) -- and all the other plays, projects, readings, show-cases, (even the book about Em that a sports writer wrote ) required publicists, PR agents, producing, fund-raising, and SELLING.
Even giving away tickets, padding the house requires SELLING.
Like a salesclerk behind the counter, like the poor flower girl, you SELL you, your ideas, your talents in order to acquire a manager, accountant, lawyer, or a maid or janitor.
So pay attention to what you are promoting, while you're socializing, social-networking, commenting, "liking," buying, or not buying -- you are SELLING your point of view. You need to know whatever you say is SELLING.
Since this post is about succeeding, not failing, I am confidently, knowledgeably, humbly, honestly, SELLING you about everything you need to know about SELLING you.